Armstrong, G. und Kotler, P. (2009) Marketing : an introduction [book]. 9. ed., internat. ed, Pearson Education International. 9. ed., internat. ed. Upper Saddle River, NJ: Pearson Prentice Hall.
Chicago Manual of Style 17th edition (full note)Armstrong, Gary, und Philip Kotler. Marketing : an introduction. Book. Pearson Education International. 9. ed., internat. ed. Upper Saddle River, NJ: Pearson Prentice Hall, [2009?], Upper Saddle River, NJ: Pearson Prentice Hall, [2009?].
American Psychological Association 7th editionArmstrong, G., & Kotler, P. (ca. 2009). Marketing : an introduction [Book]. In Pearson Education International (9. ed., internat. ed). Pearson Prentice Hall.
Modern Language Association 9th editionArmstrong, G., und P. Kotler. „Marketing : an introduction“. Pearson Education International, 9. ed., internat. ed, book, Pearson Prentice Hall, 2009.
ISO-690 (author-date, Deutsch)ARMSTRONG, Gary und Philip KOTLER, 2009. Marketing : an introduction. 9. ed., internat. ed. Upper Saddle River, NJ: Pearson Prentice Hall. ISBN 0136021131