Spiller, L.D. und Baierl, M. (2010) Contemporary direct & interactive marketing [book]. 2. ed., internat. ed. Upper Saddle River: Pearson.
Chicago Manual of Style 17th edition (full note)Spiller, Lisa D., und Martin Baierl. Contemporary direct & interactive marketing. Book. 2. ed., internat. ed. Upper Saddle River: Pearson, [2010?], Upper Saddle River: Pearson, [2010?].
American Psychological Association 7th editionSpiller, L. D., & Baierl, M. (ca. 2010). Contemporary direct & interactive marketing (2. ed., internat. ed.) [Book]. Pearson.
Modern Language Association 9th editionSpiller, L. D., und M. Baierl. Contemporary direct & interactive marketing. 2. ed., internat. ed., book, Pearson, 2010.
ISO-690 (author-date, Deutsch)SPILLER, Lisa D. und Martin BAIERL, 2010. Contemporary direct & interactive marketing. 2. ed., internat. ed. Upper Saddle River: Pearson. ISBN 9780135093160