Cite Them Right 11th edition - Harvard

Kotler, P. und Keller, K.L. (2006) Marketing management [book]. 12. ed. Upper Saddle River, NJ: Pearson Prentice-Hall.

Chicago Manual of Style 17th edition (full note)

Kotler, Philip, und Kevin Lane Keller. Marketing management. Book. 12. ed. Upper Saddle River, NJ: Pearson Prentice-Hall, [2006?], Upper Saddle River, NJ: Pearson Prentice-Hall, [2006?].

American Psychological Association 7th edition

Kotler, P., & Keller, K. L. (ca. 2006). Marketing management (12. ed.) [Book]. Pearson Prentice-Hall.

Modern Language Association 9th edition

Kotler, P., und K. L. Keller. Marketing management. 12. ed., book, Pearson Prentice-Hall, 2006.

ISO-690 (author-date, Deutsch)

KOTLER, Philip und Kevin Lane KELLER, 2006. Marketing management. 12. ed. Upper Saddle River, NJ: Pearson Prentice-Hall. ISBN 0131457578

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.