Aaker, D.A., Kumar, V. und Day, G.S. (2004) Marketing research [book]. 8. ed., [internat. ed.]. New York [u.a.]: John Wiley & Sons.
Chicago Manual of Style 17th edition (full note)Aaker, David A., V. Kumar, und George S. Day. Marketing research. Book. 8. ed., [internat. ed.]. New York [u.a.]: John Wiley & Sons, [2004?], New York [u.a.]: John Wiley & Sons, [2004?].
American Psychological Association 7th editionAaker, D. A., Kumar, V., & Day, G. S. (ca. 2004). Marketing research (8. ed., [internat. ed.]) [Book]. John Wiley & Sons.
Modern Language Association 9th editionAaker, D. A., V. Kumar, und G. S. Day. Marketing research. 8. ed., [internat. ed.], book, John Wiley & Sons, 2004.
ISO-690 (author-date, Deutsch)AAKER, David A., V. KUMAR und George S. DAY, 2004. Marketing research. 8. ed., [internat. ed.]. New York [u.a.]: John Wiley & Sons. ISBN 047123057 X