Mc Quail, D. (1994) Mass communication theory : an introduction [book]. 3. ed. London [u.a.]: Sage Publ.
Chicago Manual of Style 17th edition (full note)Mc Quail, Denis. Mass communication theory : an introduction. Book. 3. ed. London [u.a.]: Sage Publ., [1994?], London [u.a.]: Sage Publ., [1994?].
American Psychological Association 7th editionMc Quail, D. (ca. 1994). Mass communication theory : an introduction (3. ed.) [Book]. Sage Publ.
Modern Language Association 9th editionMc Quail, D. Mass communication theory : an introduction. 3. ed., book, Sage Publ., 1994.
ISO-690 (author-date, Deutsch)MCQUAIL, Denis, 1994. Mass communication theory : an introduction. 3. ed. London [u.a.]: Sage Publ. ISBN 0803977859
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.