Treffer: Factors influencing residents' tourism livelihood strategy choices in cultural heritage sites: A comparative analysis of Mount Wutai and Pingyao ancient city(文化遗产地居民旅游生计策略选择的影响因素)

This study selects two cultural heritage sites, Mount Wutai and Pingyao Ancient City, as representative cases. Based on grounded theory, it extracts residents' tourism livelihood capital elements and constructs an analytical framework encompassing locational capital, social capital, human capital, financial capital, and physical capital. Using the entropy method to determine indicator weights and quantify livelihood capital, the study employs a multinomial Logistic regression model to analyze the impact of livelihood capital on residents' tourism livelihood strategy choices. The findings reveal:(1) Locational capital replaces natural capital as the core factor influencing tourism livelihood strategy choices, with the five livelihood capitals forming a hierarchical order of "locational>social>human>financial>physical"; (2) Tourism-dominated livelihood strategies are at the highest capital level, followed by tourism-commerce strategies, while tourism-employment strategies rank the lowest;(3) The influence of livelihood capital shows significant regional differentiation: In Mount Wutai (a mountainous community), physical capital and social capital significantly shape employment-oriented strategies, whereas in Pingyao ancient city (an urban community), financial capital predominantly constrains employment strategies. Meanwhile, human capital and locational capital significantly promote commerce-oriented strategies in both regions.(选取五台山和平遥古城两大文化遗产地为典型案例地，基于扎根理论提炼居民旅游生计资本要素，构建包含区位资本、社会资本、人力资本、金融资本与物质资本的分析框架，采用熵值法确定指标权重并量化生计资本，运用多元Logistic回归模型分析生计资本对居民旅游生计策略选择的影响。研究发现：（1）区位资本替代自然资本，成为旅游生计策略选择的核心影响因素，五大生计资本呈“区位资本>社会资本>人力资本>金融资本>物质资本”的梯度结构。（2）旅游主营型生计策略的生计资本水平最高，其次为旅游商贸型，旅游务工型最低。（3）生计资本对旅游生计策略选择的影响具有显著的地域分异性。五台山作为山岳型景区，其物质资本与社会资本显著影响旅游务工型生计策略的选择；平遥古城作为城镇型景区，其金融资本显著影响旅游务工型生计策略的选择；人力资本与区位资本均显著影响两地旅游商贸型生计策略的选择。)