Treffer: Enhanced Loyalty Management System Within A Digital Wallet For Seamless Shopping Experience.

Businesses and organisations are always looking for a way to improve sales and enhance customer satisfaction and experience, irrespective of the highly volatile competitive business environment. With the rise of a cashless society and the involvement of electronic transactions and the risk of carrying cash, which can result in theft, loss, and stress, the need for a robust system to manage the customer's experience and evoke loyalty has become paramount. This project, therefore, aimed at the development of an improved digital wallet and loyalty management system for a seamless shopping experience using a mobile application development framework to enhance customer loyalty and satisfaction. The system was developed using the adaptive software development (ASD) methodology, which is an improvement of the rapid application development (RAD) that addresses the internet economy and JavaScript, Typescript, React Native in Visual Studio Code IDE. The system was deployed and tested with several components and modules that handle user registration and account creation, loyalty point generation, transfer and gift card creation, respectively. The system is efficient and reliable, as it evokes customer loyalty and improves customer satisfaction and experience. [ABSTRACT FROM AUTHOR]

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