Treffer: Personal Computer Software for Use in Marketing Education. Part 2.

This paper is a comprehensive survey of what materials are available for teachers in universities, colleges and polytechnics. It is a state of the art review of personal computer software and includes references on how to get the material and also suggestions on how to use it. Because of its length, the paper has been published in two parts. Part 1 appeared in Vol 7.1. Part 2 covers model-oriented application packages, the selection of packages and setting of exercises, and a comprehensive bibliography to Parts 1 and 2 containing over 250 references. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Marketing Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)